Case 2 — Partnership ROI Builder
Match motorsport fan sentiment to partner commercial goals and prove ROI potential pre-deal
Avg Sentiment Alignment
79%
Partnership Matches
5
Strong Matches
1
Avg ROI Score
76/100
Partnership match scores from entity data
| Match | Sentiment Alignment | Commercial Fit | Audience Overlap | ROI Score | Status |
|---|---|---|---|---|---|
| Bianca Bustamante × Globe Telecom | 85 | 78 | 82 | 82/100 | Strong fit |
| Bianca Bustamante × Razer | 78 | 80 | 72 | 76/100 | Strong fit |
| F1 Academy × Globe Telecom | 82 | 70 | 75 | 76/100 | Strong fit |
| Bianca Bustamante × Logitech G | 76 | 78 | 70 | 74/100 | Moderate |
| Bianca Bustamante × Whoop | 75 | 72 | 68 | 71/100 | Moderate |
Time-series sentiment and forecast variance tracking
No time-series sentiment data available
Connect social listening and share-of-voice data sources to populate sentiment trend analysis and forecast variance tracking.
| Property | Type | Series | Audience | Sentiment | SOV | Search Interest |
|---|---|---|---|---|---|---|
| Formula E | series | Formula E | 2.5M | 80% | 18% | 82 |
| Bianca Bustamante | driver | F1 Academy / GB3 | 1.2M | 72% | 14% | 88 |
| F1 Academy | series | F1 Academy | 1.8M | 78% | 12% | 74 |
| Craft Bamboo Racing | team | GT World Challenge Asia | 450k | 72% | 8% | 45 |
| GB3 Championship | series | GB3 | 320k | 75% | 6% | 52 |
| Hana Burton | driver | GT Racing | 340k | 68% | 5% | 32 |
Bianca Bustamante × Globe Telecom
Assessed 8/23/2026
Audience Overlap
82
Sentiment Align
85
Commercial Fit
78
Overall ROI
82
38% Filipino audience directly matches Globe's subscriber base. Heritage angle is culturally powerful. Search data shows strong SEA engagement. Bianca's positive sentiment (72%) aligns with brand values.
Bianca Bustamante × Razer
Assessed 8/23/2026
Audience Overlap
72
Sentiment Align
78
Commercial Fit
80
Overall ROI
76
Sim-racing crossover is strong. APAC gaming market overlaps with Bianca's Filipino/SEA fanbase. McLaren sim-racing content is a natural bridge.
F1 Academy × Globe Telecom
Assessed 8/23/2026
Audience Overlap
75
Sentiment Align
82
Commercial Fit
70
Overall ROI
76
Series-level partnership broader reach than individual driver. Female empowerment narrative resonates. Less targeted than Bianca-specific deal.
Bianca Bustamante × Logitech G
Assessed 8/23/2026
Audience Overlap
70
Sentiment Align
76
Commercial Fit
78
Overall ROI
74
Already active in sim-racing ecosystem. F1 prestige layer from McLaren association. Could co-create sim-to-real content series.
Bianca Bustamante × Whoop
Assessed 8/23/2026
Audience Overlap
68
Sentiment Align
75
Commercial Fit
72
Overall ROI
71
Athletic performance narrative is underdeveloped in current content. Whoop could sponsor conditioning series to bridge. McLaren association adds performance credibility.
Partnership ROI Builder
Model pre-deal sentiment lift & audience reach by adjusting engagement investment per property
Total Audience Reach
8.75M
Projected Sentiment Lift
2pt
Avg Overlap Score
28%
Properties Boosted
0 of 8
Drag to simulate engagement boost per property (−50% to +150%)
Baseline vs scenario — higher = stronger pre-deal case
- Baseline
- Scenario
Baseline vs scenario reach (in thousands)
- Baseline
- Scenario
| Property | Base Lift | Scn. Lift | Δ Lift | Overlap |
|---|---|---|---|---|
Bianca Bustamante | -22.0pt | -22.0pt | +0.0pt | 73% |
Hana Burton | -44.0pt | -22.0pt | +22.0pt | 0% |
Formula E | -34.0pt | 10.0pt | +44.0pt | 0% |
Bianca Bustamante | -27.2pt | 6.8pt | +34.0pt | 73% |
F1 Academy | -18.0pt | 9.2pt | +27.2pt | 75% |
Craft Bamboo Racing | -11.2pt | 6.8pt | +18.0pt | 0% |
GB3 Championship | -3.2pt | 8.0pt | +11.2pt | 0% |
Hana Burton | 2.0pt | 5.2pt | +3.2pt | 0% |
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