Pre-Deal Signals

Share of voice, sentiment & industry affinity signals to track before a motorsport-to-corporate deal exists

Total Share of Voice

63%

Total Mentions

11,860

Avg Sentiment

74%

Active Prospects

4

Share of Voice Trend

No time-series SOV data available

Connect social listening or platform analytics data sources to populate share of voice trend tracking over time.

Motorsport Property Comparison

Share of voice across tracked properties

0%5%10%15%20%Formula EBianca BustamanteF1 AcademyCraft Bamboo RacingGB3 ChampionshipHana Burton
Prospect Industry Signals

Industry affinity scores from entity data

IndustryAffinityFan OverlapIntent
Sustainability & Clean Energy9058%
Active
Automotive & Mobility8865%
Active
Automotive & Mobility8555%
Active
Telecommunications7842%
Active
Luxury & Hospitality7442%
Active
Beauty, Skincare & Athleisure7248%
Active
Sports Wearables & Health Tech7138%
Active
Consumer Electronics & Gaming6840%
Exploring
Beauty, Skincare & Athleisure6235%
Exploring
FinTech & Neo-Banking5828%
Exploring
Property Signal Summary

Compare motorsport properties side by side

PropertyShare of VoiceSentimentAudienceSearch InterestPartner Fit
Formula E18%80%2.5M82
High
Bianca Bustamante14%72%1.2M88
High
F1 Academy12%78%1.8M74
High
Craft Bamboo Racing8%72%450K45
High
GB3 Championship6%75%320K52
High
Hana Burton5%68%340K32
Medium
Share of Voice Over Time
Mention count by property across platforms over time
2026-08-0101500300045006000
  • Bianca Bustamante
  • F1 Academy
  • Craft Bamboo Racing
  • GB3 Championship
  • Hana Burton
  • Formula E
PropertyPlatformMentionsPositiveNegativeDate
Bianca Bustamanteall1,84072%8%Aug 1
F1 Academyall3,20078%6%Aug 1
Craft Bamboo Racingall68072%10%Aug 1
GB3 Championshipall42075%5%Aug 1
Hana Burtonall32068%12%Aug 1
Formula Eall5,40080%5%Aug 1
Fan-to-Industry Affinity
Which industries align with each motorsport property's fan base
0255075100Automotive &MobilityTelecommunicationsBeauty,Skincare &AthleisureConsumerElectronics &GamingFinTech &Neo-Banking
Sustainability & Clean Energy
Formula E
Affinity

90

Fan Overlap

58%

Automotive & Mobility
F1 Academy
Affinity

88

Fan Overlap

65%

Automotive & Mobility
Bianca Bustamante
Affinity

85

Fan Overlap

55%

Telecommunications
Bianca Bustamante
Affinity

78

Fan Overlap

42%

Luxury & Hospitality
Craft Bamboo Racing
Affinity

74

Fan Overlap

42%

Beauty, Skincare & Athleisure
F1 Academy
Affinity

72

Fan Overlap

48%

Sports Wearables & Health Tech
Bianca Bustamante
Affinity

71

Fan Overlap

38%

Consumer Electronics & Gaming
Bianca Bustamante
Affinity

68

Fan Overlap

40%

Beauty, Skincare & Athleisure
Bianca Bustamante
Affinity

62

Fan Overlap

35%

FinTech & Neo-Banking
Bianca Bustamante
Affinity

58

Fan Overlap

28%

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