Weekly Briefing
Trial Intelligence Report
28 Sept – 4 Oct, 2026
Properties Tracked
6
Prospects in Pipeline
4
Avg ROI Score
75.8
Countries Reached
33
Positive Sentiment
74%
Case 1: Talent Social Performance
Bianca Bustamante
Instagram, YouTube, TikTok
EuroCup 3
Filipina racing driver competing in EuroCup 3 with Palou Motorsport and Prema Team. Also associated with FIA Formula E and Kiro Race Co. First female driver from the Philippines to race in Formula 1-affiliated series.
Hana Burton
Instagram, YouTube
GT Racing
Rising motorsport talent in GT racing with a growing lifestyle-focused audience.
Bianca Bustamante
↑ 0%Latest: 29 · 125 data points
Hana Burton
↑ 0%Latest: 16 · 63 data points
GB3 Championship
↑ 0%Latest: 22 · 4 data points
Craft Bamboo Racing
↑ 0%Latest: 11 · 4 data points
Formula E
↓ 18%Latest: 37 · 2 data points
F1 Academy
↓ 63%Latest: 11 · 2 data points
Awaiting social comment data
Beyond the Helmet (Heritage & Family)
Documentaries on Filipino heritage, family background, and physical conditioning routines
Grid Sisterhood & Rivalries
Joint paddock content and co-created challenges with rivals Abbi Pulling and Lia Block
Behind the Papaya (McLaren Engineering)
MTC simulator sessions, engineering vlogs, short-form video collabs with Lando Norris and Oscar Piastri
The Ladder (Feeder Series Progression)
Technical track-walks and telemetry debriefs breaking down step-up from F1 Academy to GB3 machinery
Lifestyle & Aesthetic
Travel content, outfit posts, behind-the-scenes lifestyle shots — highest volume but lowest motorsport relevance
Case 2: Partnership ROI
| Property | Type | Audience | Sentiment | SOV % | Search | ROI Potential |
|---|---|---|---|---|---|---|
| Formula E | series | 2.5M | 80 | 18% | 82 | 60 |
| Bianca Bustamante | driver | 1.2M | 72 | 14% | 88 | 58 |
| F1 Academy | series | 1.8M | 78 | 12% | 74 | 55 |
| GB3 Championship | series | 320K | 75 | 6% | 52 | 44 |
| Craft Bamboo Racing | team | 450K | 72 | 8% | 45 | 42 |
| Hana Burton | driver | 340K | 68 | 5% | 32 | 35 |
Bianca Bustamante × Globe Telecom
Assessed 8/23/2026
Audience Overlap
82
Sentiment Align
85
Commercial Fit
78
Overall ROI
82
38% Filipino audience directly matches Globe's subscriber base. Heritage angle is culturally powerful. Search data shows strong SEA engagement. Bianca's positive sentiment (72%) aligns with brand values.
Bianca Bustamante × Razer
Assessed 8/23/2026
Audience Overlap
72
Sentiment Align
78
Commercial Fit
80
Overall ROI
76
Sim-racing crossover is strong. APAC gaming market overlaps with Bianca's Filipino/SEA fanbase. McLaren sim-racing content is a natural bridge.
F1 Academy × Globe Telecom
Assessed 8/23/2026
Audience Overlap
75
Sentiment Align
82
Commercial Fit
70
Overall ROI
76
Series-level partnership broader reach than individual driver. Female empowerment narrative resonates. Less targeted than Bianca-specific deal.
Bianca Bustamante × Logitech G
Assessed 8/23/2026
Audience Overlap
70
Sentiment Align
76
Commercial Fit
78
Overall ROI
74
Already active in sim-racing ecosystem. F1 prestige layer from McLaren association. Could co-create sim-to-real content series.
Bianca Bustamante × Whoop
Assessed 8/23/2026
Audience Overlap
68
Sentiment Align
75
Commercial Fit
72
Overall ROI
71
Athletic performance narrative is underdeveloped in current content. Whoop could sponsor conditioning series to bridge. McLaren association adds performance credibility.
90
58%
88
65%
85
55%
78
42%
74
42%
72
48%
71
38%
68
40%
62
35%
58
28%
- Bianca Bustamante
- F1 Academy
- Craft Bamboo Racing
- GB3 Championship
- Hana Burton
- Formula E
| Property | Platform | Mentions | Positive | Negative | Date |
|---|---|---|---|---|---|
| Bianca Bustamante | all | 1,840 | 72% | 8% | Aug 1 |
| F1 Academy | all | 3,200 | 78% | 6% | Aug 1 |
| Craft Bamboo Racing | all | 680 | 72% | 10% | Aug 1 |
| GB3 Championship | all | 420 | 75% | 5% | Aug 1 |
| Hana Burton | all | 320 | 68% | 12% | Aug 1 |
| Formula E | all | 5,400 | 80% | 5% | Aug 1 |
Data Source Status
YouGov Profiles
Audience profiling for corporate prospect matching
Keyhole
Social listening for talent engagement and sentiment tracking
Audiense
Audience segmentation and psychographic profiling
Google Trends
Search interest time series — already imported for Bianca and Hana
YouTube Data API
Video engagement metrics and comment extraction
Reddit/Apify
Reddit scraping for community sentiment via Apify
Mention
Social listening for motorsport property share of voice
Craft Bamboo Social Exports
Manual exports from Craft Bamboo's own social accounts
Craft Bamboo Brand Docs
Internal brand positioning and talent brief documents
GWI
Global Web Index for deep audience psychographic data